![]() Please find out whose telephone will receive the SMS with the security PIN, forewarn them of your course attendance and bring their telephone number with you. We are aware that Google is increasingly using two-step verification to protect access to your account when logging in from an unfamiliar IP address or device. Delegates should already have a good idea of how Adwords works and be familiar with campaign types, Ad Groups, Keyword selection and campaign performance reporting. This course is aimed at businesses that are already running Google AdWords but want to explore some of the more advanced features that are available and take advantage of some of the time saving tools that can make an account manager's life more time efficient.Īs conversion tracking is such an important method of gauging PPC success, it would be advantageous for delegates' accounts to have this set up. Chase down the cost per converted click, increase profitability and maximise the Return on Advertising Spend (ROAS).Increase PPC conversion with strong landing pages.Know how to use some of the time saving automated features in Adwords.Analyse the cost per conversion and understand why, in theory at least, when a campaign's CPC is below cost per converted click then the budget should be limitless.Realise that attracting traffic from the Search and Display networks is only half the story and that landing page conversion rate is critical to success.Understand the benefits and appropriate uses of remarketing and Google shopping.Understand the fundamental differences between the Search and Display networks and how they might relate to the key goals of your business. ![]() If you outsource your AdWords campaign, be in a confident position to manage and understand the relationship with the agencyīy the end of this Advanced Google AdWords course you will be able to:.Manage and monitor your campaigns successfully with time saving features.Increase the conversion rates of your campaigns and website landing pages.Attract quality visitors with less money.Take your Adwords account to the next level whilst maintaining profitability.You will leave with a clear roadmap of the way forward for your Adwords account that will add value to your business. This Google AdWords training course is run with a very small group of businesses and individuals, which enables us to concentrate on your own account and provide professional help to the individual delegates. On this one day training course we strip back to the basics of online marketing and explore some of the reasons why businesses are willing to spend substantial parts of their advertising budget on Adwords, while explaining some of the 'new' sales products within Adwords and outlining some of the advanced tools that can make the account manager more time efficient. Google Ads Advanced Training (1 day) This Google Ads course includesĪlready running Google Ads (Adwords) and want to know how to manage your account more effectively? Are you worried about the constantly increasing price of clicks? Are you surprised at the amount of time that you or your staff are spending on running your Adwords account?
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